DISC MUSIC IN ITALY

Italy, like all the western countries, dominated from Capitalism and the consumismo, somewhat showed sensitive to the phenomenon disc, pouring the majority of the products made in USA in the tracks from dance. From good allies of the Americans, the Italians decided to place on the patrio ground, besides the military bases, also of the musical bases that in some way were tied to a kind of North Atlantic Treaty of the divertimento. The axis of the North American disc, to part England, where all he was simpler for obvious reasons of linguistico-cultrali affinities, support, finding itself fertile land, at first, in France and Germany and, later on, Italy. Very soon someone distilled of the italico disc-thought, began to being recepiti also beyond the Columns of Ercole, like not remembering 1,2,3,4 Gimme More Loads of the D.D.Sound, plan behind which the Siblings hid themselves the Blond woman, or Baby the Love You of the Easy Going, short, but intense phenomenon, give birth from the prolific mind of Claudius Simonetti, already supporter of the Goblin. But perhaps, it would be interesting to proceed for degrees. If it is true that the discotheques of years '70 are the fantascientifiche eredi of the whisky-a-gogò of years '60, regarding those first premises from dance with recorded music they play a role very more important for the record industry. In the whisky-a-gogò it was gone to dance and to listen to the successes of the moment, in the discotheques they came (and they still come) introduced in preview the Hits of the months to come. The base idea was fundamentalally the same one (although today it is rerun to futuristic furnishings, psichedeliche lights, high fidelity and quite to the laser), is changed, instead, the role of the disc-jockeys, than now they trace the tendency lines and they dictate a taste, rather than to reflect it. The disc-music inglobava several tendencies and drafts, but generally was music finalized to the literary dance, incisive and deprives of content and intellettualoidi complications (the text was always a incitamento to the dance), therefore of fastest consumption. Also deriving from the soul of years '60, it has always made resorted, second it drafts to it, to electronic experimentations, ultraorecchiabili melodie, ritmiche emphasized and incisive, to orchestrali agreements that reached to full hands to the rhythm & blues, to the rock and the easy listening. In every country the preferred divi from the frequent visitors of the discotheques varied, however some name (as an example Woman Summer, the Bee Gees, i Boney M, Grace Jones and Roberta Kelly) could count on an international notoriety. In Italy the first skirmishes were had towards 1973 with the hits to surprise of Stevie Wonder, Timmy Thomas, Deodato, Temptations and Who. More late it touched to Barry White, to the Love Unlimited, Ike & Tina Turner. The industry of music found in the discotheques a new and effective advertising channel in alternative to the worn out programs TV, fatal funnel for whose thin collo little passed and the not always deserving singers of human paturnie. In 1975, it was begun to speak about disc music on the specialized press, when for names fine then completely disowned which Carl Douglas, George McCrae, Hues Corporation, Carol Douglas, Van McCoy, KC & The Sunshine Band are recorded smash hit. Then the dive began to assert themselves: first they were Gloria Gaynor and Donna Summer, but this last one above all, wrapped from a legend halo, came produced in vitro from those volpone of George Moroder, skillful producer of Monaco of Bavaria and sight like sex-symbol, after to have sent in tilt hordes of spectators with its eroticissime movenze. In the 1976 we find more between discs sold in Italy those of White, Summer, Gaynor, Kelly, Silver Convention, Ritchie Family, Esther Phillips, McCoy and Deodato. Already the following year carried large changes: to Stevie Wonder, Woman Summer, Roberta Kelly, Ritchie Family a formation of new names, those of Cerrone, Boney M, George (own the Moroder producer as soon as cited), Amanda Lear, Grace Jones, D.D were placed side by side. Sound, Saint Esmeralda, Beautiful Epoque, Salsoul Orchestra and thus via. 1978 were then the year of the Bee Gees, than with the songs drawn from the sonorous column of the film Saturday Night divennero Fever the protagonists in absolute of the world-wide disc music emerged Others were Sheila & B. Devotion, Indiana Asha Puthli, Andrea True Connection, Baciotti, Bionic Boogie, Lipstique, etc an interesting characteristic of the disc music was that in this kind traditional (in the POP) the submission of the European continent to the British and American production came exceeded: in manifacturing produced of express consumption the Germans, the French and the Italians (tasks to the succeeded planetarium of the Siblings the Blond woman, a time passionate follow us of the West Coast Music) were demonstrated equally (if) not more skillful than British Americans and. On Italian depositor, besides the Blond woman, with the D.D-Sound operation, some skillful producers as Celso Goes them and Mauro Malavasi were distinguished, pack-saddles to remember the successes of the Change, Peter Jaques Band and Macho. Musician, producer and deejay, between the most active of the Italian scene disc (and not only), between the end of the years 70 and first years 80. In order much time Mauro Malavasi synonymous of had happened, and for many goddesses-jay, its name meant to buy sealed discs. Coming from the conservatory, initially Mauro had the idea to attempt in a jazz band, but in 1978, under the push from the Marzio friend, alias Macho, decided to produce cover of the Spencer Group Davis, in version disc-dance, that is entered piece, I'm man of right in the history of the disc, above all for its inusuali sonorità. With Jacques Fred Petrus it founded the label Goody Music, than for many years it gave to the press groups and artists of happening:: already cited Peter Jacques Band, B.B&Q Band, Change (with vocalist the Luther Vandross), Hypnotic Tango, Cube, Revanche, Rudy, etc. Useless to say that Malavasi however has continued in its ingenious activity in the past few years, also after the decline of the disc. In fact productions POP of some of discs of greater are its happening of Italian and international artists. Italy was quickly shown inclined to accept also all those artists who give the Rock throw themselves to driven in head in the gorgo of the disc: Rod Stewart with From Ya Think, I'm Sexy? , Rolling Stones with Miss You and Emotional Rescue, the Kiss with was the Made for lovin' you and the Knack with My Sharona. That the disc-music had least to offer to cultural level is a discounted data, the confirmation, in fact, the same volubilità of the fans, of the sort most ready to move their preferences from an artist to the other in little months, sometimes of weeks, own because this that came they offered to era only an epidermic feeling. The public however obtained how much tried: he only asked for the escape occasions, without to expect from music the messages, the spiritual elevation or the aesthetic pleasure that the true ones gotten passionate know to draw from this lofty and free art. Therefore the smercio it was express and the discs lasted little as the money gained to the game. Even though the phenomenon disc served to create a immenser consumption than music (and in a country as Italy saved, quite, the record industry from a serious recessiva crisis), it did not succeed to imprimere between the connoted strong young people cultural and educational. Also from the point of view of the new creation star it uses and it throws, it does not seem to us that the disc-commercial one has offered personages of mediatico relief (as it would be said nowadays), stimulating exception the made for, ambiguous and intelligent Amanda Lear, still in activity.
 

DISC MUSIC IN ITALY

AFTER DISC MUSIC, the ITALIAN DISC CAME!

With the arrival of 80 years 'the disc-music of marks American, that it had already abdicated for a long time to appanage of the Eurodisco, appeared like a faded copy of if same. While English had preferred to have more and more towards a format near the POP, the Germans, harassed from the been left over one of the new-wave, had let to irretire from complicated sonorous commistioni, made of electronics and krauti-rock. From the song they Spanish it showed themselves inadequate to the new challenges of the market, thus as the French appeared scialbi, obsolete and deprive of ideas, while the single ones to take advantage of the wind of the change, drawing some profit, were the Italians. Or also bistrattati from sure spocchiosa critic and liquidated with the reductive definition of spaghetti-dance, the italici producers of the first hour, for many years, succeeded to hold in European and world-wide hand the scettro of charts the disc-dance. The productions Italian-disc had the pregio of being imperniate on airy melodie, sovente characterized from refrain to taken fast and played on harmonies near the POP of easy I listen, whose rhythms scarni and essential things, turned out propedeutici much to spreading mania of the mixing that in those years, thanks to a discreet evolution of the record player, seemed to be diktat for every provetto a DJ. Also based, on English witnesses from the scholastic sapore and pronunce vaguely sometimes improbable, the banns of the Italian labels had a strong analogy with some products of the British New-Romantic, whose sonorità rarefied and widely melodiche often got confused with those marks italica. At last I use, it as soon as pointed out of the electronic technologies and that air of frivolous lightness, sometimes car-ironic, it established a kind of privileged continuum with primigenia the Eurodisco. Strict Lombardoni, capofila of independent the tricolour discografia, was the first one to guide the risen ones of dance Italian with its label Magic Disc. Along distance studded from remarkable international successes: it was 1981, when the adventure of the Italianone began. The craftsman of this miracle estern answers to own to the name of Strict Lombardoni. After to be given a degree to vent'anni near the Conservatory Giuseppe Verdi of Milan, decided to take advantage of its passion for music, being opened a disc store in the outskirtses of Bergamo. They were the years of gold of the Italian disc-music, with the productions of the Goody Music, the Records Banana and the Full egemoni Time on the dance-charts and cospicue European and world-wide market shares, when intrepido the Lombardoni let to vellicare from the idea to follow the same coordinates, traced from its predecessori, founding, in the 81, Disc. The moment turned out propitious somewhat, favoring the easy assemblage of a square of artists and producers of talent: smash hit international, while, behind the little famous names of the several collaborators like Paul Pelandri, Roberto Zanetti, Domenico Rìcchini, Manuel Curry, Luis Garci'a Perez and Fabio Roscioli artists from the brand or the English-speaking nickname hid themselves, which P. Lion (Happy Children). Savage (Don't Cry Tonight and Only You), Joe Yellow (I'm Your Lover), Den Harrow (To laste of Lave and To Meet Me), Gary Low (You Are to Danger), but above all Ryan Paris that, with Sweet Life, has represented the higher point in economic terms for the label, with sold an international consent that it landed to the considerable figure of beyond three million single. In four years, from 1981 to 1984, the logo of Disc, represented from a small wizard, divenne synonymous of productions, signed from authors like Pierluigi Giombini, the Micieni siblings, Roberto Turatti and Miki Chieregto. Lombardoni had a fundamental role in the Italian launch of much the remunerativa fashion of the conpilations, succeeding to impose, also on the italico ground, a format much in voga or in the States that in the rest of Europe. Beginning from 1988, the Magic Disc always emphasized declared distributive vocation, contributing to the happened one oltralpe of the Black Box, than with Dreamland, to part the numerous causes for improvvidi the samplings or rifacimenti not authorized persons, had the honor of the classifiche of average world, even British austere charts. The Magic Disc divenne soon an empire in expansion, as well as that, to the beginnings of years Ninety, the record house transformed a kind of holding, with as well as of consociata, like the German (Lombardoni Muzic), giving the start to a healthy commerce with little prestigious markets, but from upgrades them highest, which Eastern Europe, the South America and the country of the Far East. In those days the group succeeded in to invoice till twenty billions of Liras the year, with a equipment of warehouse estimated around the ten billions of Liras. But something began not to go for the just back. After a last one manciata of successes, Hymn of Cabellerò, Faìling of red Deep D.Twins and of Flexterr, a serious crisis of liquidity swept up the bresciano entrepreneur, pushing it to unwillingly yield all the rights its catalogue to Bernhard Mikulski, owner of the ZYX, for a figure of eight billions of Liras. For its part, Pippo Landro, with the New Music is successful to gain a its staff bet, heading at true artists and not at studied plans to small table, based on fictitious names and voices created in study with artists from laboratory. Years eighty had carried to a strong pull-up of the section Italian-disc-dance, having made to dull like fungi to a myriad of new record labels independent, lacking in experience and means, but able to dare and to foriere of innovative ideas. In 1987, the New-Music, label from Milan founded is born from Pippo Landro, an entrepreneur of sicialian origin with a great passion for American music. Ils its income in the world of music leaves from a juvenile passion for the fisarmonica till ani 'the 70 when he becomes tastierista of the Gens, vincitori of Cantagiro 1972 with For who, cover of Without you of Harry Nilsson. After several experiences in the world of the discografia, Pippo decides to pass from the other part of the barricade, opening a import disc store, the Bazaar di Pippo, conosciutissimo from the attache's to the intense activities. The moment seemed propitious for music, the market was in expansion, a lot that the mirage of easy gain push, it to found a its record company. Thus Landro, than very does not employ to understand the mechanisms of the game, in little years, introduced its style in all Italy, smashing in the classifiche of sale thanks to the acquisition of a foreign licence: Pump Up the Jam of the Technotronic, piece cult of the years eighty, able one to push in top the 10 also LP of debut, The Egg whites. After the launch of some important marks in the segment of compilations (the Los Cuarenta and Alive the France), Ours tried the colpaccio, succeeding to convince Gloria Gaynor to return in study and to reinterpretare its old successes disc of the Seventy. The idea was revealed guessed and, miraculously, the Gaynor newly found again in top the 10 Italians, selling 100,000 copies of its LP and tracing the track to analogous initiatives from rusted artists of the decade precedence, which Jimmy Bo Horne, Sister Sledge and Imagination. In a ten of years, the New Music divenne fines-company comprising the New Music International, the Lup Records (oriented on plans underground), the PLM Records (specialized in productions black), the Meet (for the pieces more trades them) and the New Music (dedicated to Italian music). Its stable can boast productions that have conquered the international markets: Black Macnine How Gee, Clutch Don't Worry, Fuortezza 2 thè Night, (pulling ahead piece of the sonorous column of the film the Cyclone), Cecilia Gayle Pam pam, Los Locos Mambo Mix, Neja Restìess and The Game, (vincitrice of the Disc for the summer in 1999), Ti.Pi.Ca l The Coburlnside, Lady Violet Inside to Outside. The New Music has not never scorned the nostrano market, as they demonstrate to the collection Spirit mine who threw again the Cousinses of Campaign, parodies dance of Lion of Lernia, let alone the innumerevoli compilations Mix In Time and Superlatina.
It is game, instead, from the Sol Levante the scaling to the happened one of the Time: boss the Giacomo Maiolini has known to take advantage of the opportunity at best, carrying the label also in the chart English and American. In Italy independent assets in the section are not the many industrial groups dance that they can boast a nearly ventennale permanence on the market. Between these, it detaches the bresciana Time. Been born in 1984 for will of Giacomo Maiolini, an eternal child all of a piece, accustomed to risk in own. Initially the label barcamenò on the international market thanks to the typical productions Italian-disc of the age with Albert One, Yoe Yellow, Aleph, Atrium and Fred Luck, aiming itself above all at Japan, well-known little accustomed to distinguish between the musical products of western origin. Own in the Country of the Sol Levante, its productions divennero assiduous frequentatrici of the classifiche of sale, nearly never to of under of the one hundred thousand copies. Between the blows puttinges to sign we remember Fly to Me of Aleph. Bang Bang of Frank Torpedoing and What Kirtd of Cures of Lou Grains. The things begin to gear, at least on the depositor export, thus in 1990 the Time could open the first studies of recording to Brescia. They were the years of the outbreak of the phenomenon house-music, to this Maiolini point had boldness to create the specialistic label Italian Style, defying the world-wide market. Thanks to this happy intuition, it succeeded to carry in the chart of the musical world that he counts, comprised United States, the songs of Jinny and, in particular, Keep Waim, that he obtained the unconditioned favor of the frequent visitors of the discotheques, let alone the appreciation of the attache's to the intense activities, DJs overhead. Such happening will carry to the inauguration of three studies of recording, most modern and very equipped and to the contemporary creation of the Music Linens. From that moment the initiatives have been ollowed quickly with the proliferation of other riferibili labels to the Time group: the MGM and the Downtown. 1993 were the year of the carried out one. The Time conquered the Italian classifiche in order not to let go them more: Sweat (1993) and Open Your Mind (1993) of the U.S.U.RA, Confusion (1993) and Change of Molella, Pass the Toilet Paper (1994) and Short Dick Man (1994) of the 20 Fingers, Infinity (1995) of the U.S.U.RA with the Datura, Let Me Be (1995) of Taleesa, Corning Back (1997) of DJ Dice, Feel It (1998) of the Mayan Tamperer featuring, With This Ring Let Me Go (1998) of Molella & Phil Jay, Give Me Love (1999) of DJ Dice featuring Michelle Weeks, We Like to Party (1999) of the Vengaboys, If You Buy This Record (1999) of the Mayan Tamperer featuring, Boom Boom Boom Boom (1999) of the Vengaboys, Up & Down (2000) of Billy More and Carillon (2001) of Box Magic. In 2002, the Time has caught up the excellent goal of beyond 8 million Euro of turnover. The group, than, in the years, has developed a strategy total regarding the production of music from discotheque, thanks to the activity of the Time labels (beyond 350 pieces in catalogue), Laughed, turned to the clubs (beyond 200 tito them) and Spy, specialized in products trades them (beyond 60 productions), recognized Leader of the European record market, during the last few years has consolidated its happened one with productions of prestige like those of Black Legend, Mad'House and Panjabi MC, of DJ Ross and Daniel Tignino, not to mention the extraordinary one succeeding that it always accompanies its compilations.
Dance World Attack, that is the dance it goes to the attack and the conquest of the world-wide markets. Operating base, not New York or London, but the provincial Mass. Thanks to the fiuto of its founder Roberto Zanetti, in Robyx art, the DWA has carried the typical one sound made in Italy to concerns us of the classifiche of all the Planet. In order to center objectives ambitiouses often enough not to think in large, it must also have character, personality and wants to fight. In the mind of Roberto Zanetti, the founder of the Dance World Attack, all this was very clear, thanks to the precedence experiences like author and producer with the name of Savage. Better famous like Robyx, Roberto esordisce signing songs on behalf thirds party and to four hands with Adelmo Fornaciari Sugar. Zanetti, class 1956, native one of Mass, in 1983 tries the paper of the dance and the production in first person. With the stage name of Savage it exits to overturns with the single Don't Cty Tonight, that happening collects a discreet one. After some passed year making evenings in the discotheques of average world, in 1989 it tries the great jump: with the money earned in the six years precedence it acquires the study of Casablanca recording and I found the DWA. The first productions serve to fix the shooting and pass nearly unnoticed, but with the plan Ice MC the things begin to gear and the DWA begins is introduced: Easy, Cinemas and Scream work and the baby Italian label tries the launch of new productions, between which very they figure those signed Pianonegro, In 1992 happening centers first true the world-wide one with Double You, whose guessed cover of Please Don't Go of the K.C and Sunshine Band it very sells four million copies in the world, even if comes refrained in UK and the USA from scorretta a competitive action of the Network Londoner, than nozzle at the same time the K.W.S with a cover much similar of the same piece. The thing ends in court, with full satisfaction of the DWA that it sees recognized own rights. From that moment it was an unstoppable sequence of successes: Ice MC (with 800.000 sold copies of LP and two million single explodes), takes root the plan Crown with The Rhythm Of The Night that it sells beyond four million pieces, while Double continuous You to obtain replies. As often it happens, to some the happened one gives to the head and in 1996 the team of the miracles, laboriously put in feet from Zanetti, melts itself in little months for issues of engages and royalties. For depressed nothing, Roberto recommences from Alexia, a race singer that soon conquest the chart Italian and European. The series of successes inanellata is such to provoke the attention of Sony, that it ends in order to pull within own stable the artist spezzina, paying the figure of two billions of Liras. In 2000, our producer, allontanatesi from mix, write and produce the tormentone www.mipiacitu for the Gazosa, returning to collaborate with Sugar, of which it arranges Shake. Also not having had never plauso of the critic and not succeeding to rise to the rank of music POP, understanding like popular, the Italian-disc, in particular in the course of years Eighty and for good part of the Ninety, it has represented one of the musical expressions more lives and creatives to us, conditioning in the way to make music for the discotheque the most blasonati German and English producers and, for sure aspects, even the Americans.