IN ORDER TO ACQUIRE CLICCA On the IMAGE

DiISCO MUSIC - 382 Pages
Publisher: Adv News Editions
Copyright: © 2008 ADV News Editions
Edition: Before Editions

NOTES On the AUTHOR

Francisco Cataldo Verrina, is an Advertising TPP (Italian Association Advertising Professionals).
Been born in Calabria, they give approximately trent'anni, it lives and it works in Umbria.
It has made studies humanistic to sociological address, deepening constantly own acquaintances on the communication through a constant personal upgrade, made of active participation to conventions, seminaries, searches and course of formation, in particular on the evolution of the new audiovisional technologies, the new-medium electronic, the languages and the techniques of creative writing.
Equipped of a natural predisposition to the writing and pushed out from a constant creative eclettismo, one has attempted in nearly all the fields of the communication: speaker, DJ, entertainer and wireless author. For beyond a ventennio, it has, constantly, alternated the varied conduction to that of artistic director, copy-writer and inventor of format. (beyond 15.000 witnesses realized for the radius). It has collaborated with numerous heads on regarding arguments music, the communication and the show.
He is author of satirici intense activities and has written for the theatre, the cinema and the television, making the hard trade of the Passionate of ancient history and studious Ghost-Writer of the Middle Ages, from always is fascinated from gotici storys, the cinema horror of quality and from the innumerevoli mysteries that crowd the way of the humanity.
During the last few years, it has been dedicated to the animated graphical design and the editing musical with applications in the multimediale one and the realization of virtual scenes, promo and spot radius-television low cost.
Convinced assertor and supporter of the first hour of the web and the connected phenomena to it, sin from 1997, it has been dedicated under consideration of the changes induced from the Net in the within of the communication trades them with beyond 300 sites realized and innumerevoli business initiatives tied the Internet world.
Today, with to a team of professionals, it offers to advising and creativity to varied companies.
It is promotore of plan UNIVERSITA' OF the IDEAS, first open source of the formation on the linens completely free.

Francisco C. Verrina has already published (officially):

RISUS SINE PAUSE - Rilettura of the History in umoristica key - War Editions, Perugia, 1991

MANDATORICCIO - History and Legend - DDE, Milan, 1998

CORCIANO - Heroes and Knights, between History and Legends - To Comic strips - Editions 2 Study Erre, City of Castle, 1999

MANDATORICCIO - History and Legend - To Comic strips - Editions 2 Study Erre, City of Castle, 2000

TO MAKE PUBBLICITA' In the age of the sixth sense
ADV News Editions, Perugia, 2008

OPUS ROUGE' Prete and Demonologo (Nine Fantastic History)
ADV News Editions, Perugia, 2008



 

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IIL OUR BOOK ON DISC MUSIC

DISC MUSIC - THE WHOLE WORLD DANCE HALL

DISC MUSIC has left a deep track in the history of a contemporary music, or for quality that for amount (wineskin settantamila tito them in the arc of a decade). In truth, at the beginning of years '70, something happened that it has modified in irreversible way the way to mean and to make use the destined musical products to the tracks from dance. The new style, in fact, was not only a dance or a specific kind of music, but it became, very soon, a variegato microcosm legacy to a precise way to interpret the life and the consumption of free time, to dress themselves, to pose; above all, for the first time, this new liturgy of the movement was consumed with collective ritualitą in of the real ones templi of the dance and the divertimento called discotheques, but, still before, in of loft, improvised the local ones from dance before-litteram, proceeds from apartments or scantinati and attended in maximum part from black, Hispanic, homosexual and Italian-Americans. It could be asserted that eclectic craftsmen of rhythm & blues from the hot blood and too much jazzisti from much elastic the creative fantasy arranged the transaction of the century. They were, quickly, in many, the ready producers to bet on the kind, thus the first microtracks, from the obvious ritmica and with turns of low marked, they conquered the classifiche, but above all they fascinate the heart and the legs of million young people. The product in itself had something of damned and divine to the contempo: a lightning bolt of pure genius, a charming force, an innocent escape and a lasciva temptation always in perfect equilibrium. The Musa novel of the tracks from dance offered to the adepts person, centrifugando some the emotions in a kind of delicate pietanza, spalmabile on the orecchie, a irresistibile sweetens, but ipnotico and wrapping. The disc, proceeding with levitą, with the exception of other average of entertainment, showed a natural inclination to join different persons color, race, ideology, religion, preference sexual and economic situation, in a ecumenico dialogue made of music and dance in a position to extending many limitations taxes from the prejudgments of the daily life. A pacific revolution to teaches of the indefensible lightness of the being. Depositing Sul POP-rock, years '60 had concluded their cycle with a series of events negatives to chain: the issolution of the Beatles, the dead women of Janis Joplin, Jimi Hendrix and Jim Morrison, but above all the knowledge that the time of the great illusion, that is to change the world with the songs, was ended. II corpse of the old one rock weighed on the new decade like a hard sandstone, while the disc, proceeding to pie' light to the olympic par of the divinity, was not only made wide between the young people and. Beginning from first years '70, the reflectors began to ignite themselves on other subjects: on the minorities (above all black) in phase of emancipation and the young people of working class. When gay (but also the black ones, the Hispanics, the Italian-Americans, the women) characterized the way in order to exit from the ghetto, were found again, nearly for spell, in a world of edonismo, music, lustrini and lights push-buttons, catapultati from the buio of the poverty and the precarietą of the life in road on a theater box illuminated from thousand lights, a gigantic park you play where all it seemed possible: in primis, I redeem social. The disc, to part the musical importance, was born and it developed itself in order to support a new economic field: in the America of the oil and torn crisis from the Vietnam, they served investments and an optimism climate (have not sold never more many discs, how much in the period dominated from the disc music). In this picture the many social changes s'inserirono, legacies to the evolution of the musical culture of the black ones, to the modernization of the soul, the new role of the minorities, to the sexual liberation, the changes in the use of the free time and to the modern requirements of the middle class. Till the end of years 60, the phenomenon clubbing had been an other matter, being classified only to the jet-set and the presumed celebrities. In America like in Europe, the evenings in the clubs a connotation glamour and exclusive right were founded on, finalized to feeding the job of the paparazzi, to placare the vogliositą of autograph hunters of and filling up imaginary popular with the faces of people with many hats and little head or a brain to low content of neurons: plethoras of starlet always in balance and narcisisti to the fair of the vanity. The disc, at least in its first phase of development, alloy to some changes that the Afros-American invested in full load. Also determining or influencing the several social and economic phenomena, that they carried to a general improvement of the living conditions of color people, it did not know any to amplify the meanings, making from case of resonance to that change that, above all in music, seemed to give its yields better: before the advent of the disc, never they had not been looked in turn, for the classifiche or in the shelves of the disc stores, many black artists you flavored yourself, that is accepted and danced with the same emotional transport it is from the white men who give the black ones. That music, frivolous and leggiadra, let alone apparently foriera of a kind of triumph of the black optimism, was very adapted to an pleasant climate of rise towards the summit of the social scale. The disc was a paradigm, an ineluctable model, in which the member basement ended soon with dozing off, enslaving itself to the market laws. Also the rock, in its multiple meanings, it had made the same one. Thus the disc-music, in particular for the strong incidence in mercantile terms, succeeded to condition an age. Obviously it was danced also before, but from years '70 in then, they is danced uninterruptedly to the same way, that is in 4/4: they change only to the sounds and the technologies. After 1977, from elite phenomenon, the disc was transformed in immediate and easy fruibile form of popular music, opening a second phase in the life of a Vincente subject, than, they give beyond five years, was inducing and imposing substantial changes at the market of juvenile music of consumption. In particular, the affirmation of the Eurodisco, the bleaching of the expressive modules and the excessive use of electronics and obsessing ritmiche lead soon to a repetitive iper-production and the banalization of the same phenomenon. The disc-music, for sure backs, still remains a underrated universe, perhaps because misconosciuto, at least in its social, racial member and underground. The fact to continue to identify it single with the travoltismo and the Saturday Night Fever or with saltelloni of the Village People, means to perseverare in a madornale error of historical appraisal.

Francisco C. Verrina